A collection of fables from Aesop accompanied by pop-up illustrations.

• ISBN13: 9780385530606
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.

Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).

Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.

Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.

From the creators of the groundbreaking post-apocalyptic series Yesterday’s Gone, and the vampire thriller Available Darkness, comes one of six unforgettable short stories, from the “Dark Crossings” anthology.

This is a single short story from “Dark Crossings.” You can also buy the full book, with all six stories, now available at Amazon at: http://www.amazon.com/dp/B006K5SO1G/

PULL THE TRIGGER -- Ellie’s husband owes money to some powerful people. The only way she can save his life is to do one “simple job” — retrieve a mysterious box and kill the courier. But can Ellie pull the trigger? Nothing is as it seems in a short story that has the beating heart of an episode of "The Twilight Zone" or "Alfred Hitchcock Presents."

From the creators of the groundbreaking post-apocalyptic series Yesterday’s Gone, and the vampire thriller Available Darkness, comes one of six unforgettable short stories, from the “Dark Crossings” anthology.

This is a single short story from “Dark Crossings.” You can also buy the full book, with all six stories, now available at Amazon at: http://www.amazon.com/dp/B006K5SO1G/

PULL THE TRIGGER -- Ellie’s husband owes money to some powerful people. The only way she can save his life is to do one “simple job” — retrieve a mysterious box and kill the courier. But can Ellie pull the trigger? Nothing is as it seems in a short story that has the beating heart of an episode of "The Twilight Zone" or "Alfred Hitchcock Presents."

If you want to build a wide, powerful back that makes even hardcore weight lifters wonder how you did it... and do it in the next 30 days without straining, struggling or even so much as sweating... then "Brute Force Pull-Ups" can get the job done.

Here's the deal:

If you have a big back, then you're BIG.

It's that simple.

Big chest, big arms, and big legs can get covered up and minimized in clothes, but a big back is hard to cover up... even in a sweater. And this fascinating new book teaches you a truly "effortless" way to build up a big "alpha male" intimidating back using JUST pull-ups.

There are no weights required.

And (believe it or not) it takes almost ZERO effort.

This scientifically proven secret to build your back inside this book (JUST doing pull-ups) works so quickly it's guaranteed to make your bodybuilding friends drool in envy. And it was discovered by a Russian Spetsnaz warrior for building bigger, stronger and more powerful muscles in the fastest time humanely possible.

Fact is, not 1 in 1,000 fitness trainers knows about it.

And you won't see it on TV or in the fitness magazines, either.

But you can learn it in just a few minutes by reading this short book, which can be read in just one sitting.

Here are some of the benefits of using doing pull-ups inside:

• Get a noticeably BIGGER back in just 30 days (the kind of back in a perfect "V" shape... that men envy and women can't take their eyes off of)
• No straining, struggling or even sweating required (as you'll see, if it's hard, that means you're doing it wrong)
• Can be done in just minutes per day (perfect for if you're always on the go)
• No weights or gym needed (all you need is a pull-up bar you can get cheap online or in most sporting goods stores)
• Literally "programs" your nervous system to make your muscles bigger, leaner and more functional (most body builders cannot do even a single pull up despite their size -- you'll do as many as 20 or more within just a few weeks, even if you can only do 3 or 4 pull-ups now!)
• Forces your body to dump a ton of "Growth Hormone" into your system (which not only packs solid slabs of muscle onto your body... but also keeps you looking younger and your sex drive running on all cylinders well into your 40's, 50's and 60's)
• Grants you almost "super human" strength -- doing as many as 20, 30 even 50 (or more) pull-ups in a single set (impressing the hell out of any man or woman in the room)
• And a whole lot more!

If you want to build a wide, powerful back that makes even hardcore weight lifters wonder how you did it... and do it in the next 30 days without straining, struggling or even so much as sweating... then "Brute Force Pull-Ups" can get the job done.

Here's the deal:

If you have a big back, then you're BIG.

It's that simple.

Big chest, big arms, and big legs can get covered up and minimized in clothes, but a big back is hard to cover up... even in a sweater. And this fascinating new book teaches you a truly "effortless" way to build up a big "alpha male" intimidating back using JUST pull-ups.

There are no weights required.

And (believe it or not) it takes almost ZERO effort.

This scientifically proven secret to build your back inside this book (JUST doing pull-ups) works so quickly it's guaranteed to make your bodybuilding friends drool in envy. And it was discovered by a Russian Spetsnaz warrior for building bigger, stronger and more powerful muscles in the fastest time humanely possible.

Fact is, not 1 in 1,000 fitness trainers knows about it.

And you won't see it on TV or in the fitness magazines, either.

But you can learn it in just a few minutes by reading this short book, which can be read in just one sitting.

Here are some of the benefits of using doing pull-ups inside:

• Get a noticeably BIGGER back in just 30 days (the kind of back in a perfect "V" shape... that men envy and women can't take their eyes off of)
• No straining, struggling or even sweating required (as you'll see, if it's hard, that means you're doing it wrong)
• Can be done in just minutes per day (perfect for if you're always on the go)
• No weights or gym needed (all you need is a pull-up bar you can get cheap online or in most sporting goods stores)
• Literally "programs" your nervous system to make your muscles bigger, leaner and more functional (most body builders cannot do even a single pull up despite their size -- you'll do as many as 20 or more within just a few weeks, even if you can only do 3 or 4 pull-ups now!)
• Forces your body to dump a ton of "Growth Hormone" into your system (which not only packs solid slabs of muscle onto your body... but also keeps you looking younger and your sex drive running on all cylinders well into your 40's, 50's and 60's)
• Grants you almost "super human" strength -- doing as many as 20, 30 even 50 (or more) pull-ups in a single set (impressing the hell out of any man or woman in the room)
• And a whole lot more!

The one arm pull up is, to put it simply, impressive. It represents an unusual kind of strength that seems to go beyond what a normal human can accomplish, and crosses into something animal.

It's a goal that many people have, but few spend any real time on it because it's hard to know where to start. That difficulty stems from two main reasons:

1) Not many people know how to train for a one arm pull up or chin up, so there aren't a lot of resources out there to help someone who wants to learn the correct exercises.

2) The one arm pull up (and one arm pull up training) requires you to put a lot more strain on your joints and muscles than you would during normal exercise—in other words, if you don't know what you're doing, you can really hurt yourself.

The trial-and-error approach to one arm pull up and chin up training can take a long time, and—if you hurt yourself—it can leave you worse off than you were when you started. This book is designed to be the practical resource you need to help you achieve your goal in a way that maximizes your results, and minimizes headaches.

The one arm pull up is, to put it simply, impressive. It represents an unusual kind of strength that seems to go beyond what a normal human can accomplish, and crosses into something animal.

It's a goal that many people have, but few spend any real time on it because it's hard to know where to start. That difficulty stems from two main reasons:

1) Not many people know how to train for a one arm pull up or chin up, so there aren't a lot of resources out there to help someone who wants to learn the correct exercises.

2) The one arm pull up (and one arm pull up training) requires you to put a lot more strain on your joints and muscles than you would during normal exercise—in other words, if you don't know what you're doing, you can really hurt yourself.

The trial-and-error approach to one arm pull up and chin up training can take a long time, and—if you hurt yourself—it can leave you worse off than you were when you started. This book is designed to be the practical resource you need to help you achieve your goal in a way that maximizes your results, and minimizes headaches.

From the world’s leading high-tech strategist comes the definitive road map to help established companies create next-generation growth.

Geoffrey Moore’s now-classic Crossing the Chasm became a must-read book by presenting an innovative framework to address the make-or-break obstacle facing all high-tech companies: how to gain market share from early adopters and from mainstream consumers.

Based on twenty years’ experience advising the top leaders of many of the world’s most successful enterprises, Moore’s Escape Velocity offers a pragmatic plan to engage the most critical challenge that established enterprises face in the twenty-first-century economy: how to move beyond past success and drive next-generation growth from new lines of business.

As he worked with senior management teams, Moore repeatedly found that executives were trapped by short-term performance-based compensation schemes. The result was critical decision-makers overweighting their legacy commitments, an embarrassingly low success rate in new-product launches, and a widespread failure to sustain any kind of next-generation business at scale.

In Escape Velocity, Moore presents a cogent strategy for generating future growth within an established enterprise. Organized around a hierarchy of powers—category power, company power, market power, offer power, and execution power—this insightful work shows how each level of power can be orchestrated to achieve overall success. Moore explains

• how to use mergers and acquisitions as well as organic innovation to systematically migrate an enterprise’s portfolio out of lower-growth and into higher-growth categories;
• how to reallocate resources across an enterprise in deliberately asymmetrical ways to create a powerful and sustainable foundation for a long-term competitive advantage;
• how to leverage target-market initiatives as accelerants to growth and as stepping-stones to broad overall category success;
• how to create unmatchable offerings by being swift to neutralize competitors’ innovations and laser-focused on driving in-house innovations to make a business impervious to competitors;
• how to fundamentally change the execution cadence of an organization, pushing change from innovation to broad deployment, creating an irreversible tipping point along the way.

Drawing from thousands of hours spent face-to-face with CEOs and their teams, Moore presents case examples and best practices. While his experience is deeply rooted in the high-tech sector, his models and techniques apply well beyond this arena, including to the public sector.

At a time when the world is looking to established enterprises for growth and stability, Moore’s analysis is penetrating and his prescriptions are right on the mark. Escape Velocity gives executives and their teams a practical way forward to take advantage of the opportunities amid industry and economic disruptions.

From the bestselling author of Women Food and God!

Geneen Roth's pioneering books were among the first to link emotional eating and perpetual dieting with deeply personal issues that go far beyond weight and body image. In When You Eat at the Refridgerator, Pull Up a Chair, Roth tackles the secret ways in which we undermine our best intentions. She shows us fifty simple, effective ways to feel gorgeous and powerful no matter what—in chapters such as:

• Learn to Recognize a Fat-and-Ugly Attack
• Retail Therapy is as Important as the Other Kind
• Carry a Chunk of Chocolate Everywhere
• Remember that Thin People Have Cellulite, Get Old, and Die
• —and much more

When You Eat at the Refridgerator, Pull Up a Chair is the book for anyone who has ever had a second thought about their body appearance or weight.

Geneen Roth estimates that she's gained and lost more than 1,000 pounds during her life. That makes her uniquely qualified to write this, her sixth book, which delivers exactly what its subtitle indicates: 50 Ways to Feel Thin, Gorgeous, and Happy (When You Feel Anything But). It's sure to appeal to her considerable cult of readers who've bought her other feel-good, anti-diet books including the bestselling When Food Is Love: Exploring the Relationship Between Eating and Intimacy and Why Weight?: A Guide to Ending Compulsive Eating. It's for the estimated 25 million women in America alone who are on diets; for those who find that they're never happy because they delay gratification ("I'll be happy when I lose 10 pounds"), and those who punish themselves for eating one too many chocolate chip cookies.

Roth's advice is simple, but often beyond the realm of thinking of someone obsessed with calorie counting. She recommends that you eat at least one hot meal every day, as a slice of hot pizza will make you feel more full than a cold and cardboardy one will; that you should do one "exquisitely kind" thing for yourself every day, be it buying new underwear or taking a sledgehammer to your scale; and that you should "separate the desire to be thin from the desire to be cherished." She also gives straight diet advice that can't be found in publications along the lines of Cosmo: "Too much fat makes you fat. But too little makes you fat, too, because you usually make up for eating nonfat foods by eating twice as much. I suggest you allow yourself to eat enough fat to feel full. Part of the reason that many of us feel as if we could start eating at one end of our kitchens and chomp our way clear across the United States is that we never give ourselves permission to feel full without feeling guilty, to eat enough fat when it's not on a binge." Amen. --Erica Jorgensen

From the bestselling author of Women Food and God!

Geneen Roth's pioneering books were among the first to link emotional eating and perpetual dieting with deeply personal issues that go far beyond weight and body image. In When You Eat at the Refridgerator, Pull Up a Chair, Roth tackles the secret ways in which we undermine our best intentions. She shows us fifty simple, effective ways to feel gorgeous and powerful no matter what—in chapters such as:

• Learn to Recognize a Fat-and-Ugly Attack
• Retail Therapy is as Important as the Other Kind
• Carry a Chunk of Chocolate Everywhere
• Remember that Thin People Have Cellulite, Get Old, and Die
• —and much more

When You Eat at the Refridgerator, Pull Up a Chair is the book for anyone who has ever had a second thought about their body appearance or weight.

Updated with helpful facts and tips for international travelers, this new third editions of Learn Italian the Fast and Fun Way is suitable as language teaching book for adults as well as for older children. It instructs beginners in the basics of reading, writing, understanding, and speaking Italian. The book lightens language-learning routines with cartoon-style illustrations, language games, and puzzles. A set of vocabulary flashcards and a small staple-bound bilingual dictionary booklet are bound into the book's spine and can be easily removed for supplementary use.

• Why dogs develop pulling problems
• Simple steps to retraining even a vigorous puller
• How to rehabilitate the puller with clear, helpful photographs
• Correct use of leashes, collars, and harnesses....what works, what doesn`t
• Troubleshooting problems that arise in training

Easy to follow instructions that teach you a kind and effective method for encouraging dogs to walk on leash without pulling. Quick and easy to learn, the method can be applied to any dog no matter what size, breed or age. Dogs that are easily distracted, or that encounter situations where they may lunge, bark, or give aggressive displays can be helped to walk calmly and quietly on a loose leash.